Smart Destinations Launches Attraction Pass: Virtual Go Card

written by | Posted on June 14th, 2013

Smart Destinations


Smart Destinations, a mobile ticketing technology company, has launched the Virtual Go Card. Delivered directly to your mobile device upon purchase, the Virtual Go Card lets travelers use one QR code to gain admission to all their preferred attractions. The patent-pending platform also streamlines backend and operations management for attraction partners, limiting fraud and increasing destination traffic.

The platform features:

• The first and only mobile ticketing validation system with access to over 450 attraction partners

• A virtual all-inclusive attraction pass that is easy to purchase and displayed on travelers’ smartphones for admission to the top attractions in cities served

• One QR code pass that grants access to all desired attractions

• Easy-to-operate proprietary hardware for attraction partners

“Fifty percent of vacation spending happens after travelers arrive at their destination. With the new Virtual Go Card, we have created the world’s first and only mobile attractions pass, which enables attraction venues and travel companies to capitalize on consumer spending by leveraging the world’s largest mobile attraction ticketing network,” states Kevin McLaughlin, CEO of Smart Destinations.

“The Virtual Go Card is a significant technological innovation that brings convenience for travelers and a powerful platform for attractions,” notes Terry Jones, founder and former CEO of Travelocity, chairman of and Smart Destinations board member. “The real-time multi-venue mobile ticketing platform delivers a long-awaited solution for the in-destination traveler experience,” he adds.

In Miami, for example, some of the participating attractions include Zoo Miami, Jungle Island, Coral Castle, and Duck Tours, while in Boston attractions include Museum of Fine Arts, Museum of Science, and New England Aquarium.

For more information, visit

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